HELP SUPPORT THE FIGHT AGAINST OVARIAN CANCER

Love Others: Aime joins the fight against ovarian cancer by participating in Fashion Cures a la Mode . The proceeds will go to Ovarian Cancer Canada. Fight cancer with fashion.

LOBSTER LOVE

Love others: Indulge in delicious lobster at Ultra on Monday, July 13th to support the Liya Kebede Foundation. Its mission is to "reduce maternal, newborn and child mortality and to improve the health and well-being of mothers and children around the world."

The boys of Canadian design talent Greta Constantine will be serving at the bar along with Holt's Natalie Lecomte. 

Lobster, fashion, and charity - can it get any better?

LUXURY FASHION HOUSES GO GREEN

Although some call it "green washing", I find it nice that luxury fashion houses are thinking about Mother Nature and making active changes within their businesses. The WSJ wrote an article about the topic recently. 

I feel it is important to spread the message that being green isn't a trend, but is necessary in slowing down the harmful effects that we have all contributed to Mother Earth. Don't you think now it's time for everyone to also share the responsibility to preserve her?

All-Canadian Designer Collective Sale

Aime has been invited to participate in the All-Canadian Designer Collective Sale alongside Joeffer Caoc, Evan Biddel, Mercy, and Jessica Jensen (there are 21 designers involved!) happening this weekend. 

Friday, June 26: 4 - 9 pm

Saturday, June 27: 11 - 9 pm

Sunday, June 28: 11 - 9 pm

Where? Burroughes Building (639 Queen Street at Bathurst - 3/F)

Sip some bubbly as you peruse the Aime collection now on sale!

Flare.com blogs about the event today.

FLARE'S CANADIAN DESIGNER DIRECTORY

Aime has been added to Flare magazine's Canadian designer directory among the likes of DSquared2, Todd Lynn, and Jeremy Laing!

LOVE OTHERS: RIGHT TO PLAY

"Love others": Show love for others by volunteering for one of these great causes to support Right To Play.

Already involved? Tell us about the notable charitable cause that others should know about!  

ALUMNI MAG - TOP 30 UNDER 30 SIDE BAR MENTION

Got a mention on the sidebar of Ryerson's Alumni magazine's annual Top 30 Under 30 list. A fellow sidebar mention is the award-winning photo journalist, Dominic Nahr. We collaborated when we were both students, where he shot my Flare competition entry in 2007.

STILETTO MURDERS INTERVIEW

I met blogger Steph Shao when she attended the F-List Designer Spotlight series last month. I could tell she had a passion for fashion with her insightful questions about the industry. Check out the interview on her blog, Stiletto Murders.  

HOLT RENFREW

I had an amazing meeting with Holt Renfrew's VP of Fashion Direction, Barb Atkin, and Natalie LeComte this morning. They both expressed "love" for Aime and our philosophy to "Love yourself. Love others. Love luxury." They particularly LOVED how Aime is about responsible luxury with our sustainable design and business decisions, and seasonless dressing that can be worn year-round. Aime at Holts in the future? We'll see! 

AIME JOINS BLOGGER!!

The Aime designer collection has started blogging on Blogger! Look forward to constant updates about our collection, industry trends, and input from our team at Aime. Look below for some of our previous posts and stay tuned for many more!

AIME FASHION FILM SHORT

Aime debuts our fashion film short shot by Joseph + Jaime. The SS09 collection in the film is now available in stores.

CITY LIFE MAGAZINE

Check out April's edition of City Life magazine as it highlights pieces from the seasonless collection on its article on slow fashion.

AIME RUNWAY MUSIC

I collaborated with one half of the local DJ duo Tuff Ghost (aka Jen Reinhardt) of Tuff Meat . Together we selected fun French tunes to go along with the "Paris, Je T'Aime" entitled Aime runway show at LG Fashion Week here in Toronto. I'm very inspired by music, so take a listen to the ones we used below to transport to Paris:

1. Moi Je Joue - Brigitte Bardot
2. Comic Strip - Serge Gainsbourg
3. Living Room - Paris Combo
4. Touch to Feel - Girl Talk
5. Paris - Friendly Fires
6. Paris s'enflamme - Ladyhawke

Update: Nathalie Atkinson of The National Post understood our music selection to the tee - check out her review of the show here .

AIME RUNWAY SHOW

LG Fashion Week has come and gone - a BIG "Merci Beaucoup" to my team! I want to take this opportunity to thank everyone for their support in helping make the debut of Aime at LG Fashion Week a success!

Lucid Communications - thank you Michelle and Kelsey for your amazing PR-prowess!

Croma Designs - thank you Ryan, Amy, and Michelle for transforming the runway - it was absolutely breathtaking!

Bobbette & Belle - thank you Allyson and Sarah for the delicious dusted pink French macarons with the edible gold leaf M logo - it really transported my guests to a Parisian cafe!

Le Petit Beret - thank you Danielle for collaborating with me to create Tres Petit Berets in my silver and gold silks with the birdcage veils - they completed the Uptown Prim looks!

Jenny Bird - thank you for providing me with your new jewelry line - the gold and hematite pieces complemented the collection beautifully!

No Guff Productions - thank you DJ Tuff Ghost for collaborating with me on the runway music!

Pink Sushi - thank you Cory from the LA-based illustration/film/fashion company for your sponsorship!

WGSN - thank you to the leading online trend research website for your gift bag sponsorship!

Enviius.com - thank you to the new online boutique for your gift bag sponsorship!

Phantom Hoisery - thank you for providing the hosiery for the runway and gift bags!

Next Models - thank you Lorraine, Lucy, and Katie for the gorgeous models!

Town Shoes - thank you to stylist Alexis Honce for styling the footwear!

Volunteers - thank you Katerina, Laura, Michelle, Jessie, Adrienne, Mark, Alissa, and Jane - your help backstage was God-sent!

LG FASHION WEEK

Fashion Television cameras follow me as I prep for the Aime debut at LG Fashion Week!

I have been busily prepping for the debut of my third collection for the runway of LG Fashion Week in Toronto. Fashion Television has been my shadow lately coming out to film the whole process of how to get a show together - from my look book shoot at the beautiful Le Select Bistro with photog Jason Wills, my concept meeting with Croma Design who has designed a beautiful set, the casting call with my exclusive with Next Models, the fittings with my collaboration with Le Petit Beret and Jenny Bird jewelry to make Aime Tres Petit Berets for the show, etc, etc! Catch the episode in a couple of weeks!