LOVE OTHERS- Pepsi Refresh Challenge

HAVE AN IDEA? Pepsi invites you to submit ideas you think will positively impact those around you. Whether you are an individual, business or non-profit organization- YOU CAN MAKE A DIFFERENCE! Pepsi is awarding grants of all sizes in categories affecting health, arts and culture, food and shelter, the planet, neighbourhoods and education. 1000 submissions are accepted every month and grants are awarded by casted online votes.

AIME REFRESHES:

At Aime, our philosophy is to love yourself, love others, and love luxury. Loving others is about fortifying the communities around us and giving back.

Here's a hint at what new projects the Aime team is up to this year:

Aime @ The Holiday Pop-up Boutique

Sip, shop, and share!

Gather your girls for a festive treat at the The Holiday Pop-up Boutique @ The Loft!

Sip some bubbly.

Shop 4 Canadian designer lines including Psalms 91:1 jewelry, Brazen Hussy dresses, 442 McAdam bags, and of course, our latest Aime holiday collection.

Share the holiday cheer as 10% of the proceeds will go to support Dr. Roz's Healing Place, a centre for women empowerment and healing.

Take a peek at the post from For Those About to Shop that highlights fashion with a purpose - what we try to do here at Aime.

Happening Dec. 5/6 from 11 - 7 pm @ The Loft: 52 St. Lawrence Street #324 (King St.E/St.Lawrence near Queen St. E/River St)

Ottawa & Montreal Bound

After a successful SS10 runway show in Toronto for LG Fashion Week Beauty by L'Oreal, the Aime team is heading to Ottawa and Montreal this weekend! 

First off, we're showing again in Ottawa this Saturday night at 7:00 pm for Fashion Cures a la Mode - there's still time to purchase your ticket to support the Ovarian Cancer Society! 

Then, we're showing love for Montreal until Monday for press and buyers. Message me if you'd like to make an appointment to take a closer peek at the SS2010 collection. 

THANK YOU TO THE AIME TEAM AND SPONSORS

A big THANK YOU to the Aime team and sponsors/partners for making the latest SS2010 runway show a hit!

To my Aime team: Michelle, Katerina, Solange, Lauren, Laura, Stephanie, Lucy, Jayson, and Mark - your efforts for the months, weeks, days, minutes and seconds leading up to the show is much appreciated!!! 

To my sponsors/partners: 

Red Scarf Equestrian: your eco-leather bags traveled from Cannes/Monaco to Toronto and exudes the jet-set lifestyle of the collection!

Town Shoes: thank you for providing the show with another season of amazing footwear!

Lisa Canning Design: your painterly Expressionist set was the perfect backdrop to my Mediterranean collection; and thank you for assisting me the day of the show!

Tongboy Animation: Jeff, thank you for animating Lisa's artwork to show how Aime can go from day to night.

Psalms 91:1 - Sally, I had so much fun collaborating each piece with you and thank you for re-working the pieces to my demands! :)

Lara Vincent: The Dali ruby-lip inspired headpieces were so cute and fun and added that bit of whimsy to the collection.

DJ Vaneska: as her tag line suggest, she's your next favourite DJ! Thank you for turning the tunes to fit our fun, upbeat mood!

A special thank you to Ron Prosserman, Lorie Goldfinger, Farhia Warsame and Caroline Rueben!

Again, thank you ALL - there would be no show without everyone's support. :)

HELP SUPPORT THE FIGHT AGAINST OVARIAN CANCER

Love Others: Join Aime in Ottawa as we participate in Fashion Cures a la Mode from November 4th - 7th. Check out the Aime runway show and even bid on an Aime piece in the silent auction! See you there!

Aime's Tweeting!

Tweet, tweet! Get filled in with the inside scoop of what's happening in and out of the Aime studio via Twitter.

Last week I was in NYC for September market, now it's crunch time to prep for the upcoming Aime runway show at LG Fashion Week.

Follow me through the fashion trenches!

Aime Inspiration FW09

Last March, Aime showed its Seasonless 09/10 and Holiday collection at LG Fashion Week in Toronto. The collection was inspired by my travels to Paris where one of my favourite things to do in the City of Lights was to eat!! Not only to taste the delicious delicacies, but the bistros, cafes, and markets had such a buzz where friends, families, and lovers would enjoy each other's company for hours on end. It reminded me how important face-to-face communication is during the current phenomenon of online social outlets (Facebook, Twitter, etc.). The Parisiennes have got it right - the lifestyle of loving and living life!

The idea of sharing and gaining knowledge is reminiscent of Post-war Paris where intellectuals would meet and ponder life's unanswered questions a la Sartre and de Beauvoir.

Going to Paris? Popular places include Cafe de Flore and Angelina's Tearoom, but also read NYT's list of new bistros.

OCAD MYSTERY ART SALE

Love Others: I love art and go to as many galleries / museums / exhibits as I can, so I was delighted to be asked by the Ontario College of Art and Design (OCAD) to participate in their annual mystery art fundraiser. Besides designing for Aime, I enjoy painting and photography, so we'll see what I come up with!! The fun, mystery part comes in to play, where the identity of the artist is only revealed after the work is purchased, so the piece could be by students, artists, or designers. All proceeds from this event will go to support the OCAD creative environment. Hope to see you there!

VERVEGIRL!

Aime was featured in the July / August Issue of Vervegirl with our girl, Stacey McKenzie, on the cover (the international model came to our show for CFW last year)! Vervegirl highlighted Aime's natural colour palette from the latest seasonless 09/10 collection in its fall 2009 forecast!

Look for the featured Multi-Cut Dress and the Draped Poet Cardigan in stores soon.

AIME RUNWAY SHOW!!!!!

The Aime studio is excited to present our upcoming seasonless 10 and spring/summer collection on the runway at LG Fashion week in Toronto. We just received confirmation from the FDCC offices, our show will be on Thursday, October 22 at 4pm in the downtown core - so save the date! Official invitations for press, buyers, and fans will be sent closer to the date.

Want to come to the Aime runway show? Become a fan on the Aime Facebook page for exclusive invites to our events!

"COLOUR FOR CANCER" BLACK TIE DINNER AND FASHION EVENT

Love others: On Saturday, October 24th, Aime is proud to be supporting the new Walker Family Cancer Center fundraiser at the "Colour for Cancer Black Tie Dinner and Fashion Event" hosted by HGTV's Ambrose Price. We're excited for a night filled with open-bar cocktails/drinks, a special chef-designed dinner menu, and of course FASHION! See the new Aime holiday collection on the runway at the Hilton Niagara Fallsview Resort. Proceeds from the event will be donated to the It's Our Time Campaign. Click here for ticket information.

GET CREATIVE WITH AIME

Toronto-based photog, Jenna Wakani, used the detachable bow belt from her Aime dress (that she wore to a wedding) in a recent photo shoot styled as a head piece! Thanks for opening our eyes to the headband Jenna - it looks great!!

Send us pictures of how you wear your Aime and we'll post it on our blog!

YUPPIE LOVE PART TWO!

Danah (blogger of Yuppie Activist) sent us a pic of how she wore Aime to a destination wedding in the Middle East. We met at the Burroughes sale and she needed a dress that was fashionable, yet at the same time, not over the top where she could wear the piece more than once!

Aime knits travel really well and are designed to be versatile - go from day to evening with a quick change in accessories! See how the oh-so-fashionable Danah dressed up her royal blue Aime Gala Dress - she looks amazing!

A BREEZY, BEAUTFUL DAY IN THE CITY!!

Summer in the city is my favourite thing - enjoying the weather on rooftops, patios, and balconies (aah, heaven!)

This downtown cool outfit is weather appropriate for the steamy hot morning and chilly cool evenings.

Tackle the finicky weather in our Aime pull-on silk knit jersey shorts with gathered pockets, paired with an Alexander Wang Tencel Rib Ruched Sleeve Tee. When the breeze comes in, top it off with a classic 3.1 Phillip Lim Double Breasted "Garconnet" Blazer. Make this look your own by adding an array of funky accessories. We are eyeing ACB's recent collection that mixes leather with chain. Complete the look with Pour La Victoire's 'Ella' T-Strap Sandal in Black Boa Snake, perfect for a sunny day!

Going from Ossington to Bloor? Posh it up by switching your accessories!

Transform the look with the same Aime pull-on silk knit jersey shorts and tuck in a Fendi Flower Top. Anchor the look with an embellished pair of Dries Van Noten Heels. Finally, top off your chic look with a Hermes Scarf worn as a headband.

How do you wear your Aime? Send us your pics and we'll post it on the blog!

AIME JOINS INDIGO SHOW ROOM

Last night I attended the launch party of Indigo Showroom. It was packed with a wonderfully mixed crowd (UES socialites and LES hipsters) - similar to my aesthetic of Aime that can uptown prim and downtown cool. Buyers, stylists, and press can visit the showroom at 545 8th Avenue - 14th Floor, New York or email: laura [at] indigoshowroom.com and call +212-695-2722 to view the Aime seasonless collection!