Friday, March 20, 2009

AIME RUNWAY MUSIC

I collaborated with one half of the local DJ duo Tuff Ghost (aka Jen Reinhardt) of Tuff Meat . Together we selected fun French tunes to go along with the "Paris, Je T'Aime" entitled Aime runway show at LG Fashion Week here in Toronto. I'm very inspired by music, so take a listen to the ones we used below to transport to Paris:
Update: Nathalie Atkinson of The National Post understood our music selection to the tee - check out her review of the show here .

Thursday, March 19, 2009

AIME RUNWAY SHOW


LG Fashion Week has come and gone - a BIG "Merci Beaucoup" to my team! I want to take this opportunity to thank everyone for their support in helping make the debut of Aime at LG Fashion Week a success!


Lucid Communications - thank you Michelle and Kelsey for your amazing PR-prowess!


Croma Designs - thank you Ryan, Amy, and Michelle for transforming the runway - it was absolutely breathtaking!


Bobbette & Belle - thank you Allyson and Sarah for the delicious dusted pink French macarons with the edible gold leaf M logo - it really transported my guests to a Parisian cafe!


Le Petit Beret - thank you Danielle for collaborating with me to create Tres Petit Berets in my silver and gold silks with the birdcage veils - they completed the Uptown Prim looks!


Jenny Bird - thank you for providing me with your new jewelry line - the gold and hematite pieces complemented the collection beautifully!


No Guff Productions - thank you DJ Tuff Ghost for collaborating with me on the runway music!


Pink Sushi - thank you Cory from the LA-based illustration/film/fashion company for your sponsorship!


WGSN - thank you to the leading online trend research website for your gift bag sponsorship!


Enviius.com - thank you to the new online boutique for your gift bag sponsorship!


Phantom Hoisery - thank you for providing the hosiery for the runway and gift bags!


Next Models - thank you Lorraine, Lucy, and Katie for the gorgeous models!


Town Shoes - thank you to stylist Alexis Honce for styling the footwear!


Volunteers - thank you Katerina, Laura, Michelle, Jessie, Adrienne, Mark, Alissa, and Jane - your help backstage was God-sent!

Sunday, March 15, 2009

LG FASHION WEEK

Fashion Television cameras follow me as I prep for the Aime debut at LG Fashion Week!

I have been busily prepping for the debut of my third collection for the runway of LG Fashion Week in Toronto. Fashion Television has been my shadow lately coming out to film the whole process of how to get a show together - from my look book shoot at the beautiful Le Select Bistro with photog Jason Wills, my concept meeting with Croma Design who has designed a beautiful set, the casting call with my exclusive with Next Models, the fittings with my collaboration with Le Petit Beret and Jenny Bird jewelry to make Aime Tres Petit Berets for the show, etc, etc! Catch the episode in a couple of weeks!