AIME JOINS INDIGO SHOW ROOM

Last night I attended the launch party of Indigo Showroom. It was packed with a wonderfully mixed crowd (UES socialites and LES hipsters) - similar to my aesthetic of Aime that can uptown prim and downtown cool. Buyers, stylists, and press can visit the showroom at 545 8th Avenue - 14th Floor, New York or email: laura [at] indigoshowroom.com and call +212-695-2722 to view the Aime seasonless collection!

AIME IS A FASHION FUND FINALIST!

I was just informed Aime is a finalist for the Fashion Design Council of Canada's Fashion Designer Development Fund alongside Andy The-Ahn, Lucian Matis, Travis Taddeo, and Philippe Dubuc. The FDCC will announce the winner in October during LG Fashion Week - looking forward to hearing the results!

YUPPIE LOVE

I met girl-about-town Danah (and blogger of Yuppie Activist) with self-professed talents such as outdancing and outdressing her friends at The Burroughes sale last week when she picked up the royal blue Aime Gala Dress to attend an upcoming wedding. Check out her blog post here.

(photo credit: Danah Abdulla)

HELP SUPPORT THE FIGHT AGAINST OVARIAN CANCER

Love Others: Aime joins the fight against ovarian cancer by participating in Fashion Cures a la Mode . The proceeds will go to Ovarian Cancer Canada. Fight cancer with fashion.

LOBSTER LOVE

Love others: Indulge in delicious lobster at Ultra on Monday, July 13th to support the Liya Kebede Foundation. Its mission is to "reduce maternal, newborn and child mortality and to improve the health and well-being of mothers and children around the world."

The boys of Canadian design talent Greta Constantine will be serving at the bar along with Holt's Natalie Lecomte. 

Lobster, fashion, and charity - can it get any better?

LUXURY FASHION HOUSES GO GREEN

Although some call it "green washing", I find it nice that luxury fashion houses are thinking about Mother Nature and making active changes within their businesses. The WSJ wrote an article about the topic recently. 

I feel it is important to spread the message that being green isn't a trend, but is necessary in slowing down the harmful effects that we have all contributed to Mother Earth. Don't you think now it's time for everyone to also share the responsibility to preserve her?